Video & DVD
Video is an instrumental tool in business for educational, sales, and employee motivation purposes. Miller Designworks has the expertise and the artistic vision to create compelling videos that can serve any purpose ranging from an effective training tool to a persuasive piece of sales collateral.
Freedom Credit Union Customer Testimonial Campaign
Freedom Credit Union (FCU) came to Miller Designworks to help create a brand awareness campaign to coincide with their 75th anniversary. The challenge was that even though they had been in business locally for so long, many people in the area had never heard of the community credit union. MDW developed an integrated marketing plan that covered everything from advertising to direct response to social media. MDW has also begun implementing tactical projects including a 75th anniversary logo and tag line, direct mail postcards, an internal incentive campaign, and a new series of TV commercial spots. The television campaign, “I choose Freedom” utilizes customer testimonials to tell FCU’s message of better rates, lower fees and more convenience, all in the customers own words. Additional material shot at the same time will be re-edited and repurposed into educational material and “case studies” that will be available via their web site, other web channels and Video on Demand.
DCTS Promotional DVD
For the Delaware County Technical High Schools, Miller Designworks created, shot, and produced a DVD and series of web videos promoting their broad range of programs. Developing the theme “Real School for the Real World”, MDW utilized a pair of young adults as the hosts of a documentary-style tour of the campuses and programs. High energy music accompanied vibrant motion graphics to set a fast pace for the project, which was shot in HD. Click below to watch the 3 min. intro version.
MDW Promotional Video
This video was produced to showcase our wide breadth of video offerings.
Endo Pharmaceuticals 10th Anniversary Gala Video
Art directed, edited and produced by Miller Designworks, the video presentation was featured at the opening of Endo Pharmaceutical’s Celebratory Gala. The challenge of this high-profile project included conducting 25 interviews of senior leaders and other key employees, in four different locations from Manhattan to Chadds Ford, plus creating a historical timeline flash graphic. Then we designed the timeline, and edited 20 hours of footage into a 10 minute professional, yet eye catching commemorative video. In addition to the video receiving client accolades, it received the highest honor from the Association of Marketing and Communications Professionals, a Platinum Ava award.
Delaware County Technical Schools Clip from Medical Careers
This video has a multitude of deliverables, from web to DVD. Conceived, scripted and in production by MDW, this is a two-camera, multi-day shoot that uses “students” shooting a documentary to help potential students learn the variety of paths open to them through the technical school offerings. We’ve pulled just a sample from the medical careers program here. (This is in the rough edit stage, with a placeholder voiceover.)
SunGard Wellness Works
From customer supplied video footage, we’ve created this budget-conscious series of health and wellness videos for the HR department at SunGard. Delivered via their intranet, they are geared to getting their employees motivated to making fitness part of their daily routines.
Lutron Podcast
This video podcast was created for their commercial lighting division to showcase their new LED lighting driver geared towards lighting professionals. The segment highlights the features and benefits as well as demonstrating the use and flexibility of the new system. The podcast was delivered in formats for both download and streaming from the website. Click here to view streaming version.
SunGard Financial’s Meeting Opener Video
Produced in a very short turnaround, this sales meeting opener took the viewers on a quick timeline tour through the last few years of milestones, then flipped to a forward-looking view utilizing interviews with segment leadership. The video was delivered on DVD in both NTSC format for a North American meeting and PAL format for a European engagement.
Reading Alloys Capabilities Video
Shot entirely digital and in high definition, this industrial video reflects the quality and high precision of this medical and aerospace-grade specialty alloy manufacturer. HD titling and animation complemented this top end production.
CertainTeed Millennium™ Siding DVD
This DVD was produced in two versions, one for the consumer and one for building professionals. One of the bigger challenges in this project was conforming the various sources of footage to produce a consistent, informative marketing message. High-resolution stills of siding applications, titling and graphics effects help transform this video into an effective sales and educational tool.
CertainTeed Vinyl Siding Product Video
This video showcases the beauty, strength, and performance of this product. Contractor interviews help build credibility and clearly illustrate the product features and benefits. The spokesperson for this video extended a marketing theme developed for point of purchase as well as print collateral and was so successful the sales organization asked to include her in a national live event.